Blog
Articles on B2B prospecting, writing, deliverability and what the law says. Sources included, no fluff.
Featured · Deliverability · 7 min
The three DNS records that decide whether your email lands in the inbox or in spam. What each one does, how to set them up in Google Workspace and Microsoft 365 and how to check they’re working.
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Writing · 6 min
The difference between putting someone’s name in an email and proving you’ve read their website. What real personalization is, how to spot the fake kind and how to write an opening paragraph that earns the second one.
Writing · 7 min
A framework isn’t a template: it’s the order in which you tell the story. Five structures for writing cold emails, when each one works and a real example of each.
Legal · 7 min
What you can send, to whom and on what legal basis. Exactly what Article 21 of Spain’s LSSI says, what changes between info@ and maria@, what the GDPR requires and how to reduce your risk if you prospect by email.
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